Film music
The biggest form of Indian popular music is filmi, or songs from Indian films, it makes up 72% of the music sales in India.[7] The film industry of India supported music by according reverence to classical music while utilizing the western orchestration to support Indian melodies. Music composers, like R. D. Burman, A. R. Rahman, Ilaiyaraja, Naushad Ali, C. Ramchandra, S. D. Burman, Salil Chowdhury, Shankar Jaikishan, Kalyanji Anandji, Jatin Lalit, Anu Malik, Nadeem-Shravan, Harris Jayaraj, Himesh Reshammiya,Shankar Ehsaan Loy, Salim-Sulaiman, MS viswanathan,K V Mahadevan, Gantasala and S. D. Batish[citation needed] employed the principles of harmony while retaining classical and folk flavor. Reputed names in the domain of Indian classical music like Ravi Shankar,Vilayat Khan, Ali Akbar Khan and Ram Narayan have also composed music for films. Traditionally, in Indian films, the voice for the songs is not provided by the actors on the screen but by the so-called Playback singers. In the past, only handful of singers provided the voice in Hindi films. These include Mohammed Rafi, Mukesh, Kishore, Hemant Kumar, Manna Dey, Asha Bhonsle, her sister Lata Mangeshkar, Geeta Dutt, Shamshad Begum, Suraiya, Noorjahan, Suman Kalyanpur, Recent playback singers include Kumar Sanu,Udit Narayan, Alisha Chinai, K.S. Chitra, Shaan, Madhushree, Shreya Ghoshal, Nihira Joshi, Kavita Krishnamurthy, SP Balasubramanayam, Hariharan, AR Rahman, Sonu Nigam, Sukhwinder Singh, Kunal Ganjawala, Anu Malik, Sunidhi Chauhan,Anushka Manchanda, Raja Hasan and Alka Yagnik. Rock bands like Indus Creed, Indian Ocean, and Euphoria exist and have gained mass appeal with the advent of cable music television.
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